February 13, 2009, Video from LYP

February 11, 2009, Video Greeting from LYP

February 9, 2009, Video Greeting from LYP

February 6, 2009, Video Greeting from LYP

New Women's Road Bike Design - December 5, 2008

Ever sensitive to popular demand (translation: what our spouses tell us to do), we are introducing a brand new Women's Road Bike design on a Long Sleeve Organic Cotton shirt. We try to remain objective and unbiased, but the fact of the matter is that this may be our best design yet. Tracy Tuttle, our artist extraordinaire has set a new standard with this artwork, and we have no doubt that it will be hard to keep in stock. Check it out here.

Long Sleeves Arriving in the Immediate Future - November 11, 2008

Check in with us over the next 30 days and you'll note an exciting development: We're expanding. The simple, elegant, inspiring designs many have come to know and love will soon be available on long sleeve versions of our shirts. And you can still expect the same "this is the softest shirt I've ever worn" quality as always. Keep watching the site.... soon, a gigantic photo of a long sleeve shirt will take over the home page and you'll know that it's time to buy your favorite person (it's fine if this person is you) an awesome present!

Sponsoring Tri, Girl, Tri - October 10, 2008

Live Your Passion is one of a handful of companies sponsoring an all-women's triathlon event in Napa County tomorrow. Come on out to the event and support all the women giving it their all (and say hi to us at our booth!)

LYP looks for love on Twitter - October 3, 2008

LYP was founded by a bunch of guys who weren't all that popular in high school. So today we started our Twitter account, which as we understand it, is some kind of online tool for becoming the most well-loved company on earth. It actually says that in their Terms and Conditions. Not really. Anyway.. please, please, please come follow us on Twitter. These therapy sessions are getting expensive.

Pacific Crest! - July 1, 2008

We're always looking for excuses to head up to Bend. This time it was the Pacific Crest Weekend Sports Festival in nearby Sunriver. Couldn't have been a better weekend. Check out our write up on our blog. What a great time!

Blown away at Wildflower - May 8, 2008

We were definitely the little guys at the Vendor Expo a few days ago at the Avia Wildflower Triathlon, but we were blown away by the response to our shirts. Our tiny booth was so crowded we were actually starting to feel popular. Then Joe offered to sign an autograph for someone and it got all awkward. Seriously though, our apologies to those whose sizes we sold out of ... we'll bring more next time!

New Women's Line! - March 2, 2008

We're thrilled to announce the arrival of our long-awaited women's designs shirts. Just like the men's, these eye-catching tops are 100% organic cotton, Made in the USA, and printed with water-based inks and dyes. Cruise around the site and check them out!

Live Your Passion Launches "Are You Living It?" - February 1, 2008

We launched our blog today, which will feature several authors telling inspiring tales of living their passions. Feel like you're stuck to the couch? Depressed because the days are short and it's still so darn cold outside? Check out Are You Living It? and get motivated!